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Friday, October 8, 2010

The Demon-Haunted World: Science as a Candle in the Dark

Eminent Cornell astronomer and bestselling author Sagan debunks the paranormal and the unexplained in a study that will reassure hardcore skeptics but may leave others unsatisfied. To him, purported UFO encounters and alien abductions are products of gullibility, hallucination, misidentification, hoax and therapists' pressure; some alleged encounters, he suggests, may screen memories of sexual abuse. He labels as hoaxes the crop circles, complex pictograms that appear in southern England's wheat and barley fields, and he dismisses as a natural formation the Sphinx-like humanoid face incised on a mesa on Mars, first photographed by a Viking orbiter spacecraft in 1976 and considered by some scientists to be the engineered artifact of an alien civilization. In a passionate plea for scientific literacy, Sagan deftly debunks the myth of Atlantis, Filipino psychic surgeons and mediums such as J.Z. Knight, who claims to be in touch with a 35,000-year-old entity called Ramtha. He also brands as superstition ghosts, angels, fairies, demons, astrology, Bigfoot, the Loch Ness monster and religious apparitions.

Tuesday, September 28, 2010

Learned Optimism: How to Change Your Mind and Your Life

Martin Seligman, a renowned psychologist and clinical researcher, has been studying optimists and pessimists for 25 years. Pessimists believe that bad events are their fault, will last a long time, and undermine everything. They feel helpless and may sink into depression, which is epidemic today, especially among youths. Optimists, on the other hand, believe that defeat is a temporary setback or a challenge--it doesn't knock them down. "Pessimism is escapable," asserts Seligman, by learning a new set of cognitive skills that will enable you to take charge, resist depression, and make yourself feel better and accomplish more.

About two-thirds of this book is a psychological discussion of pessimism, optimism, learned helplessness (giving up because you feel unable to change things), explanatory style (how you habitually explain to yourself why events happen), and depression, and how these affect success, health, and quality of life. Seligman supports his points with animal research and human cases. He includes tests for you and your child--whose achievement may be related more to his or her level of optimism/pessimism than ability. The final chapters teach the skills of changing from pessimism to optimism, with worksheet pages to guide you and your child. --Joan Price

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Mastery: The Keys to Success and Long-Term Fulfillment

Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you’re seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achieve success in all areas of your life.

In Mastery, you’ll discover:
The 5 Essential Keys to Mastery Tools for Mastery Mastery and Energy How to Master Your Athletic Potential The 3 Personality Types that Are Obstacles to Mastery How to Avoid Pitfalls Along the Path

and more . . .

Reading People: How to Understand People and Predict Their Behavior--Anytime, Anyplace

Now famous for her role in the O.J. Simpson murder trial, Dimitrius shares the people-reading techniques she developed over 15 years as a jury consultant. In so doing, she provides a wealth of tips and strategies for ferreting out people's real viewpoints, motives and character traits. Claiming that "reading people is neither a science nor an innate gift," Dimitrius advocates sharpening and fine-tuning powers of observation and deduction. Gathering enough information to establish an overall pattern is the key to her method. Differentiating between "elective and nonelective" traits; setting aside assumptions, prejudices and stereotypes; recognizing body language; and identifying meanings behind personal choices of dress and behaviorAall converge to reveal personality, attitude and life experience. Dimitrius rates people on scales of "hardness" or compassion, socioeconomic background and "satisfaction with life"Athe three most "consistently reliable" predictors of behavior, according to her. Whether interviewing a baby-sitter, meeting a new date or selecting a jury, this thorough, detailed guide of what to look for could probably improve anyone's ability at seeing and being seen. Author tour.

Reading Like a Writer: A Guide for People Who Love Books and for Those Who Want to Write Them (P.S.)

Long before there were creative-writing workshops and degrees, how did aspiring writers learn to write? By reading the work of their predecessors and contemporaries, says Francine Prose.

In Reading Like a Writer, Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers—Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov—and discovers why their work has endured. She takes pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She looks to John Le Carré for a lesson in how to advance plot through dialogue, to Flannery O'Connor for the cunning use of the telling detail, and to James Joyce and Katherine Mansfield for clever examples of how to employ gesture to create character. She cautions readers to slow down and pay attention to words, the raw material out of which literature is crafted.

Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart.

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The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny

Everyone loves a good fable, and this is certainly one. The protagonist is Julian Mantle, a high-profile attorney with a whacked-out schedule and a shameful set of spiritual priorities. Of course it takes a crisis (heart attack) to give Mantle pause. And pause he does--suddenly selling all his beloved possessions to trek India in pursuit of a meaningful existence. The Himalayan gurus along the way give simple advice, such as, "What lies behind you and what lies before you is nothing compared to what lies within you." Yet it is easy to forgive the story's simplicity because each kernel of wisdom is framed to address the persistent angst of Western white-collar professionals. --Gail Hudson --This text refers to an out of print or unavailable edition of this title.

Monday, September 27, 2010

The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.

The Emotion Code

In The Emotion Code, renowned holistic physician and lecturer Dr. Bradley Nelson skillfully lays bare the inner workings of the subconscious mind. He reveals how emotionally-charged events from your past can still be haunting you in the form of "trapped emotions"; emotional energies that literally inhabit your body. Dr. Nelson explains clearly and concisely how trapped emotions can create pain, malfunction and eventual disease. In addition, trapped emotions can exert a dramatic effect on how you think, the choices that you make, and how successful you will be. Perhaps the most important discovery that Dr. Nelson has made is that trapped emotional energies will often gather around the heart, creating a "Heart-Wall" that may block you from giving and receiving love freely. The Emotion Code is a powerful and simple way to rid yourself of unseen baggage. Releasing trapped emotions often results in the sudden disappearance of physical problems, self-sabotage, and recurring relationship difficulties. Filled with real-world examples from many years of clinical practice, The Emotion Code is a distinct and authoritative new work that is destined to become an instant classic on self-healing.

Lance Armstrong's War: One Man's Battle Against Fate, Fame, Love, Death, Scandal, and a Few Other Rivals on the Road to the Tour de France

When an athlete is as celebrated as Lance Armstrong, journalists tend to approach either with staggering awe or malicious schadenfreude. Refreshingly, Coyle (Hardball) displays neither. The journalist moved to Armstrong's training base in Spain to cover the months leading up to the cyclist's sixth Tour de France victory in 2004, and the resulting comfort level of Coyle with his subject is palpable. Armstrong emerges from these pages as neither the cancer-surviving saint his American fans admire, nor the soulless, imperialist machine his European detractors hate. Instead, he comes across as a preternaturally gifted athlete barely removed from the death-defying hellion he was as a teenager, fanatically disciplined, gregarious and generous but with a legendarily icy temper. Coyle sweeps over the basics of Armstrong's Texas childhood and fight with cancer, concentrating on his obsessive training—this is a sport where results are measured in ounces and microseconds. He's sometimes too loose with his writing, digressing as though he had all the time in the world, but he tightens up for the grand finale: the Tour. This work is honest, personal and passionate, with plenty to chew on for fans and novices alike.

Tuesday, September 7, 2010

Atlas Shrugged - A Philosophical and Literary Companion

At last, Ayn Rand's masterpiece is available to her millions of loyal readers in trade paperback.

With this acclaimed work and its immortal query, "Who is John Galt?", Ayn Rand found the perfect artistic form to express her vision of existence. Atlas Shrugged made Rand not only one of the most popular novelists of the century, but one of its most influential thinkers.

Atlas Shrugged is the astounding story of a man who said that he would stop the motor of the world--and did. Tremendous in scope, breathtaking in its suspense, Atlas Shrugged stretches the boundaries further than any book you have ever read. It is a mystery, not about the murder of a man's body, but about the murder--and rebirth--of man's spirit.

Monday, September 6, 2010

Why Men Don't Listen and Women Can't Read Maps: How We're Different and What to Do About It

"To get a man to listen, give him advance notice and provide an agenda," write the husband and wife Peases in this pithy, attention-grabbing guidebook to the differences between men and women. Originally self-published in Australia to wide acclaim, the book weaves together facts from the latest brain research, theories from evolutionary biology and a treasure trove of anecdotal events and conversations collected by the authors during a three-year research trip around the world. Sociobiology has rarely been so entertaining. The Peases say that a woman's brain is wired to be able to speak and listen simultaneously, for example, and they are geared to talk through problems. Men, by contrast, need to clam up. "He uses his right brain to try to solve his problems or find solutions, and he stops using his left brain to listen or speak." These brain differences took shape in cave days, according to the authors. Men were hunters and defenders who evolved tunnel vision (as compared to women's vision), while, as nurturers, women not only had broad peripheral vision but sensitive relationship skills. Channel surfing and newspaper skimming are modern ways for a man to cut off from others to privately mull problems, advise the authors. "Remember, his forefathers spent more than a million years sitting expressionless on a rock surveying the horizon, so this comes naturally to him.... " Feisty and crystal clear, this controversial work will appeal to readers of both sexes. (May)

How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

“As Lehrer describes in fluid prose, the brain’s reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making.” —Publisher's Weekly, starred review

A New Earth - Awakening to Your Life's Purpose

According to Tolle, who assumes the role of narrator as well, humans are on the verge of creating a new world by a personal transformation that shifts our attention away from our ever-expanding egos. This idea is well realized through Tolle's remarkably well-paced narration. Naturally, the author understands his material so thoroughly that he is able to convey it in an enjoyable manner, but Tolle's gentle tone and dialect begs his audience's attention simply through its straightforward approach. Something about this reading just seems profoundly important, whether one agrees with the material or not, and listeners' attention is sure to be captured within seconds of listening to Tolle's take on the universe in which we live. Originally released in 2005, both book and audiobook were reissued when Oprah Winfrey chose the title for her book club this year. A Penguin paperback. (Feb.)

Monday, August 30, 2010

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter Drucker begins this book by pointing out that there is no science of how to improve executive effectiveness, nor any naturally-occurring effective executives. The redeeming point of this problem is that he argues that executive effectiveness can be learned.

The principles begin with a focus on time management. We can get greater quantities of every other resource we need, except time. Drucker reports that executives spend their time much differently than they think they do and much differently than they would like to. His solution is to begin by measuring how you spend your time, and compare it with an ideal allocation. Than begin to systematically get rid of the unimportant in favor of the important. His suggestions include stopping some things, delegation, creating policy decisions to replace ad hoc decisions, staying out of things that others should do, and so forth. Any student of time management will recognize the list he suggests. One of the best points is to give yourself large blocks of uninterrupted time to do more significant tasks. He also cautions us not to cut down on time spent with other people. If an hour is required, don't try to do it in 15 minutes.

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Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell?

Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception—how it works, the harm it can cause, and how we can overcome it.

Saturday, August 28, 2010

On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction

Whether you write an occasional professional letter or a daily newspaper column, William Zinsser's On Writing Well should be required reading. Simplicity is Zinsser's mantra: he preaches a stripped-down writing style, strong and clear. He has no patience for excess (most use of adjectives and adverbs, he writes, just adds clutter) or tired phraseology (for instance, he'd like to outlaw all leads involving those "future archaeologists" most often found "stumbl[ing] upon the remains of our civilization"). He recommends that all writers of nonfiction read their work aloud (don't commit something to paper that you wouldn't actually say) and write under the assumption that "the reader knows nothing" (not to be confused with assuming the reader's an idiot). In addition to the chapters on the expected--usage, audience, interviews, leads--Zinsser also focuses on such trouble spots as science and technical writing, business writing, sports, and humor. --This text refers to an out of print or unavailable edition of this title.

In Defense of Food: An Eater's Manifesto

Pollan provides another shocking yet essential treatise on the industrialized Western diet and its detrimental effects on our bodies and culture. Here he lays siege to the food industry and scientists' attempts to reduce food and the cultural practices of eating into bite-size concepts known as nutrients, and contemplates the follies of doing so. As an increasing number of Americans are overfed and undernourished, Pollan makes a strong argument for serious reconsideration of our eating habits and casts a suspicious eye on the food industry and its more pernicious and misleading practices. Listeners will undoubtedly find themselves reconsidering their own eating habits. Scott Brick, who narrated Pollan's The Omnivore's Dilemma, carries forward the same tone and consistency, thus creating a narrative continuity between the two books. Brick renders the text with an expert's skill, delivering well-timed pauses and accurate emphasis. He executes Pollan's asides and sarcasm with an uncanny ability that makes listening infinitely better than reading. So compelling is his tone, listeners may have trouble discerning whether Brick's conviction or talent drives his powerful performance.

The Seven Principles for Making Marriage Work: A Practical Guide from the Country's Foremost Relationship Expert

According to most relationship books, the key to a solid marriage is communication, communication, communication. Phooey, says John Gottman, Ph.D., author of the much-lauded Why Marriages Succeed or Fail. There's much more to a solid, "emotionally intelligent" marriage than sharing every feeling and thought, he points out--though most couples therapists ineffectively (and expensively) harp on these concepts.

Gottman, the director of the Gottman Institute, has found through studying hundreds of couples in his "love lab" that it only takes five minutes for him to predict--with 91 percent accuracy--which couples will eventually divorce. He shares the four not-so-obvious signs of a troubled relationship that he looks for, using sometimes amusing passages from his sessions with married couples. (One standout is Rory, the pediatrician who didn't know the name of the family dog because he spent so much time at work.)

Gottman debunks many myths about divorce (primary among them that affairs are at the root of most splits). He also reveals surprising facts about couples who stay together. They do engage in screaming matches. And they certainly don't resolve every problem. "Take Allan and Betty," he writes. "When Allan gets annoyed at Betty, he turns on ESPN. When Betty is upset with him, she heads for the mall. Then they regroup and go on as if nothing's happened. Never in forty-five years of marriage have they sat down to have a 'dialogue' about their relationship." While this may sound like a couple in trouble, Gottman found that they pass the love-lab tests and say honestly that "they are both very satisfied with their relationship and they love each other deeply."

Through a series of in-depth quizzes, checklists, and exercises, similar to the ones he uses in his workshops, Gottman provides the framework for coping with differences and strengthening your marriage. His profiles of troubled couples rescued from the brink of divorce (including that of Rory, the out-of-touch doctor) and those of still-happy couples who reinvigorate their relationships are equally enlightening. --Erica Jorgensen --This text refers to an out of print or unavailable edition of this title.

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The End of Poverty: Economic Possibilities for Our Time

Sachs came to fame advising "shock therapy" for moribund economies in the 1980s (with arguably positive results); more recently, as director of Columbia University's Earth Institute, he has made news with a plan to end global "extreme poverty"--which, he says, kills 20,000 people a day--within 20 years. While much of the plan has been known to economists and government leaders for a number of years (including Kofi Annan, to whom Sachs is special advisor), this is Sachs's first systematic exposition of it for a general audience, and it is a landmark book.For on-the-ground research in reducing disease, poverty, armed conflict and environmental damage, Sachs has been to more than 100 countries, representing 90% of the world's population. The book combines his practical experience with sharp professional analysis and clear exposition. Over 18 chapters, Sachs builds his case carefully, offering a variety of case studies, detailing small-scale projects that have worked and crunching large amounts of data. His basic argument is that "[W]hen the preconditions of basic infrastructure (roads, power, and ports) and human capital (health and education) are in place, markets are powerful engines of development." In order to tread "the path to peace and prosperity," Sachs believes it is encumbant upon successful market economies to bring the few areas of the world that still need help onto "the ladder of development." Writing in a straightfoward but engaging first person, Sachs keeps his tone even whether discussing failed states or thriving ones. For the many who will buy this book but, perhaps, not make it all the way through, chapters 12 through 14 contain the blueprint for Sachs's solution to poverty, with the final four making a rigorous case for why rich countries (and individuals) should collectively undertake it--and why it is affordable for them to do so. If there is any one work to put extreme poverty back onto the global agenda, this is it. (Mar. 21)

Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time

Some failures lead to phenomenal successes, and this American nurse's unsuccessful attempt to climb K2, the world's second tallest mountain, is one of them. Dangerously ill when he finished his climb in 1993, Mortenson was sheltered for seven weeks by the small Pakistani village of Korphe; in return, he promised to build the impoverished town's first school, a project that grew into the Central Asia Institute, which has since constructed more than 50 schools across rural Pakistan and Afghanistan. Coauthor Relin recounts Mortenson's efforts in fascinating detail, presenting compelling portraits of the village elders, con artists, philanthropists, mujahideen, Taliban officials, ambitious school girls and upright Muslims Mortenson met along the way. As the book moves into the post-9/11 world, Mortenson and Relin argue that the United States must fight Islamic extremism in the region through collaborative efforts to alleviate poverty and improve access to education, especially for girls. Captivating and suspenseful, with engrossing accounts of both hostilities and unlikely friendships, this book will win many readers' hearts. (Mar.)

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.

The Selfish Gene: 30th Anniversary Edition

Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.

Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner --This text refers to an out of print or unavailable edition of this title.

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The Greatest Show on Earth -The Evidence for Evolution

The Greatest Show on Earth with a short history of his writing career. He explains that all of his previous books have naïvely assumed the fact of evolution, which meant that he never got around to laying out the evidence that it [evolution] is true. This shouldn't be too surprising: science is an edifice of tested assumptions, and just as physicists must assume the truth of gravity before moving on to quantum mechanics, so do biologists depend on the reality of evolution. It's the theory that makes every other theory possible.Yet Dawkins also came to realize that a disturbingly large percentage of the American and British public didn't share his enthusiasm for evolution. In fact, they actively abhorred the idea, since it seemed to contradict the Bible and diminish the role of God. So Dawkins decided to write a book for these history-deniers, in which he would dispassionately demonstrate the truth of evolution beyond sane, informed, intelligent doubt.After only a few pages of The Greatest Show on Earth, however, it becomes clear that Dawkins doesn't do dispassionate, and that he's not particularly interested in convincing believers to believe in evolution. He repeatedly compares creationists and Holocaust deniers, which is a peculiar way of reaching out to the other side. Elsewhere, Dawkins calls those who don't subscribe to evolution ignorant, fatuously ignorant and ridiculous. All of which raises the point: who, exactly, is supposed to read this book? Is Dawkins preaching to the choir or trying to convert the uninformed? While The Greatest Show on Earthmight fail as a work of persuasive rhetoric—Dawkins is too angry and acerbic to convince his opponents—it succeeds as an encyclopedic summary of evolutionary biology. If Charles Darwin walked into a 21st-century bookstore and wanted to know how his theory had fared, this is the book he should pick up.Dawkins remains a superb translator of complex scientific concepts. It doesn't matter if he's spinning metaphors for the fossil record (like a spy camera in a murder trial) or deftly explaining the method by which scientists measure the genetic difference between distinct species: he has a way of making the drollest details feel like a revelation. Even if one already believes in the survival of the fittest, there is something thrilling about learning that the hoof of a horse is homologous to the fingernail of the human middle finger, or that some dinosaurs had a second brain of ganglion cells in their pelvis, which helped compensate for the tiny brain in their head. As Darwin famously noted, There is grandeur in this view of life. What Dawkins demonstrates is that this view of life isn't just grand: it's also undeniably true. Color illus. (Sept. 29)Jonah Lehrer is the author of How We Decide and Proust Was a Neuroscientist.

The God Delusion

The antireligion wars started by Daniel Dennett and Sam Harris will heat up even more with this salvo from celebrated Oxford biologist Dawkins. For a scientist who criticizes religion for its intolerance, Dawkins has written a surprisingly intolerant book, full of scorn for religion and those who believe. But Dawkins, who gave us the selfish gene, anticipates this criticism. He says it's the scientist and humanist in him that makes him hostile to religions—fundamentalist Christianity and Islam come in for the most opprobrium—that close people's minds to scientific truth, oppress women and abuse children psychologically with the notion of eternal damnation. While Dawkins can be witty, even confirmed atheists who agree with his advocacy of science and vigorous rationalism may have trouble stomaching some of the rhetoric: the biblical Yahweh is "psychotic," Aquinas's proofs of God's existence are "fatuous" and religion generally is "nonsense." The most effective chapters are those in which Dawkins calms down, for instance, drawing on evolution to disprove the ideas behind intelligent design. In other chapters, he attempts to construct a scientific scaffolding for atheism, such as using evolution again to rebut the notion that without God there can be no morality. He insists that religion is a divisive and oppressive force, but he is less convincing in arguing that the world would be better and more peaceful without it. (Oct. 18)

Friday, August 27, 2010

The Millionaire Next Door

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX