Virus of the Mind: The New Science of the Meme

In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybody’s life, viruses of the mind touch lives in a more personal and more pernicious way.

Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.

Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind.Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy.

Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.

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Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon

The New York Times's Pulitzer Prize-winning columnist reveals how the financial meltdown emerged from the toxic interplay of Washington, Wall Street, and corrupt mortgage lenders

In Reckless Endangerment, Gretchen Morgenson, the star business columnist of The New York Times, exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy.

Drawing on previously untapped sources and building on original research from coauthor Joshua Rosner—who himself raised early warnings with the public and investors, and kept detailed records—Morgenson connects the dots that led to this fiasco.

Morgenson and Rosner draw back the curtain on Fannie Mae, the mortgage-finance giant that grew, with the support of the Clinton administration, through the 1990s, becoming a major opponent of government oversight even as it was benefiting from public subsidies. They expose the role played not only by Fannie Mae executives but also by enablers at Countrywide Financial, Goldman Sachs, the Federal Reserve, HUD, Congress, the FDIC, and the biggest players on Wall Street, to show how greed, aggression, and fear led countless officials to ignore warning signs of an imminent disaster.

Character-rich and definitive in its analysis, this is the one account of the financial crisis you must read.

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Market Wizards: Interviews with Top Traders

Interviewing such personalities as Michael Marcus - who turned a $30,000 account into $80 million - and Tom Baldwin - a former meat-packing plant manager who now trades up to $2 billion worth of T-bond futures a day -, Jack D. Schwager gets these top traders and others to disclose their various trading approaches and personal rules and secrets for their success. Jack D. Schwager is the author of "The New Market Wizards".

Jack D. Schwager is currently the Managing Member of Market Wizards Funds, L.L.C., in Vineyard Haven, MA. His prior experience includes 22 years as the director of futures research for some of Wall Street's leading firms. Schwager is a frequent seminar speaker and has lectured on a range of analytical topics with particular focus on the characteristics of great traders, technical analysis, and trading system evaluation. He holds a B.A. in Economics from Brooklyn College and an M.A. in Economics from Brown University.

Schwager is the author of the best-selling Market Wizards (1989), and the equally popular The New Market Wizards (1992). His other books include Getting Started in Technical Analysis (1999) and a three-volume series, Schwager on Futures, consisting of the following titles: Fundamental Analysis (1995), Technical Analysis (1996), and Managed Trading: Myths and Truths (1996).

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The Fabric of the Cosmos: Space, Time, and the Texture of Reality

String theory is a recent development in physics that, by positing that all which exists is composed of infinitesimally small vibrating loops of energy, seeks to unify Einstein's theories and those of quantum mechanics into a so-called "theory of everything." In 1999, Greene, one of the world's leading physicists, published The Elegant Universe (Norton), a popular presentation of string theory that became a major bestseller and, last fall, a highly rated PBS/Nova series. The strength of the book resided in Greene's unparalleled (among contemporary science writers) ability to translate higher mathematics (the language of physics) and its findings into everyday language and images, through adept use of metaphor and analogy, and crisp, witty prose. The same virtues adhere to this new book, which offers a lively view of human understanding of space and time, an understanding of which string theory is an as-yet unproven advance. To do this, Greene takes a roughly chronological approach, beginning with Newton, moving through Einstein and quantum physics, and on to string theory and its hypotheses (that there are 11 dimensions, ten of space and one of time; that there may be an abundance of parallel universes; that time travel may be possible, and so on) and imminent experiments that may test some of its tenets. None of this is easy reading, mostly because the concepts are tough to grasp and Greene never seems to compromise on accuracy. Eighty-five line drawings ease the task, however, as does Greene's felicitous narration; most importantly, though, Greene not only makes concepts clear but explains why they matter. He opens the book with a discussion of Camus's The Myth of Sisyphus, setting a humanistic tone that he sustains throughout. This is popular science writing of the highest order, with copious endnotes that, unlike the text, include some math.

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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this:

"Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollableand unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan?

Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

• Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
• Why most entrepreneurs fail and how to immediately put the odds in your favor.
• The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
• The leading cause of poorness: Change this and you change everything.
• How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match.
• Why the guru's grand deity - compound interest - is an impotent wealth accelerator.
• Why the guru myth of "do what you love" will most likely keep you poor, not rich.
• And 250+ more poverty busting distinctions...

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

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WAR

War is insanely exciting.... Don't underestimate the power of that revelation, warns bestselling author and Vanity Fair contributing editor Junger (The Perfect Storm). The war in Afghanistan contains brutal trauma but also transcendent purpose in this riveting combat narrative. Junger spent 14 months in 2007–2008 intermittently embedded with a platoon of the 173rd Airborne brigade in Afghanistan's Korengal Valley, one of the bloodiest corners of the conflict. The soldiers are a scruffy, warped lot, with unkempt uniforms—they sometimes do battle in shorts and flip-flops—and a ritual of administering friendly beatings to new arrivals, but Junger finds them to be superlative soldiers. Junger experiences everything they do—nerve-racking patrols, terrifying roadside bombings and ambushes, stultifying weeks in camp when they long for a firefight to relieve the tedium. Despite the stress and the grief when buddies die, the author finds war to be something of an exalted state: soldiers experience an almost sexual thrill in the excitement of a firefight—a response Junger struggles to understand—and a profound sense of commitment to subordinating their self-interests to the good of the unit. Junger mixes visceral combat scenes—raptly aware of his own fear and exhaustion—with quieter reportage and insightful discussions of the physiology, social psychology, and even genetics of soldiering. The result is an unforgettable portrait of men under fire.

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Sh*t My Dad Says

After being dumped by his longtime girlfriend, twenty-eight-year-old Justin Halpern found himself living at home with his seventy-three-year-old dad. Sam Halpern, who is "like Socrates, but angrier, and with worse hair," has never minced words, and when Justin moved back home, he began to record all the ridiculous things his dad said to him:

"That woman was sexy. . . . Out of your league? Son, let women figure out why they won't screw you. Don't do it for them."

"Do people your age know how to comb their hair? It looks like two squirrels crawled on their heads and started fucking."

"The worst thing you can be is a liar. . . . Okay, fine, yes, the worst thing you can be is a Nazi, but then number two is liar. Nazi one, liar two."

More than a million people now follow Mr. Halpern's philosophical musings on Twitter, and in this book, his son weaves a brilliantly funny, touching coming-of-age memoir around the best of his quotes. An all-American story that unfolds on the Little League field, in Denny's, during excruciating family road trips, and, most frequently, in the Halperns' kitchen over bowls of Grape-Nuts, Sh*t My Dad Says is a chaotic, hilarious, true portrait of a father-son relationship from a major new comic voice.

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The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-Term Health

This exhaustive presentation of the findings from the China Study conclusively demonstrates the link between nutrition and heart disease, diabetes, and cancer. Referred to as the "Grand Prix of epidemiology" by The New York Times, this study examines more than 350 variables of health and nutrition with surveys from 6,500 adults in 65 counties, representing 2,500 counties across rural China and Taiwan. While revealing that proper nutrition can have a dramatic effect on reducing and reversing these ailments as well as obesity, this text calls into question the practices of many of the current dietary programs, such as the Atkins diet, that enjoy widespread popularity in the West. The impact of the politics of nutrition and the efforts of special interest groups on the creation and dissemination of public information on nutrition are also discussed.

"[These] findings from the most comprehensive large study ever undertaken of the relationship between diet and the risk of developing disease are challenging much of American dietary dogma." —The New York Times

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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Drawing on his many years' experience as a writer, Pressfield (The Legend of Bagger Vance) presents his first nonfiction work, which aims to inspire other writers, artists, musicians, or anyone else attempting to channel his or her creative energies. The focus is on combating resistance and living the destiny that Pressfield believes is gifted to each person by an all-powerful deity. While certainly of great value to frustrated writers struggling with writer's block, Pressfield's highly personal philosophy, soundly rooted in his own significant life challenges, has merit for anyone frustrated in fulfilling his or her life purpose. Successful photographer Ulrich (photography chair, Art Inst. of Boston; coeditor, The Visualization Manual) explores the creative impulse and presents an approach to developing creativity that, like Pressfield's, will be relevant to artists and others. He identifies and explains seven distinct stages of the creative process: discovery and encounter, passion and commitment, crisis and creative frustration, retreat and withdrawal, epiphany and insight, discipline and completion, and responsibility and release. He also develops his view of the three principles of the creative impulse, which include creative courage, being in the right place at the right time, and deepening connections with others. Rooted in Eastern philosophy, Ulrich's fully developed treatise nicely updates the solid works of Brewster Ghiselin (The Creative Process), Rollo May (The Courage To Create), and Julia Cameron (The Artist's Way). It also supplements Pressfield's inspirational thoughts on overcoming resistance through introspective questions and practical exercises that further elaborate the creative process. Both books are recommended for public libraries needing additional works on creativity.

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The Road Less Traveled : A New Psychology of Love, Traditional Values and Spiritual Growth

Psychotherapy is all things to all people in this mega-selling pop-psychology watershed, which features a new introduction by the author in this 25th anniversary edition. His agenda in this tome, which was first published in 1978 but didn't become a bestseller until 1983, is to reconcile the psychoanalytic tradition with the conflicting cultural currents roiling the 70s. In the spirit of Me-Decade individualism and libertinism, he celebrates self-actualization as life's highest purpose and flirts with the notions of open marriage and therapeutic sex between patient and analyst. But because he is attuned to the nascent conservative backlash against the therapeutic worldview, Peck also cites Gospel passages, recruits psychotherapy to the cause of traditional religion (he even convinces a patient to sign up for divinity school) and insists that problems must be overcome through suffering, discipline and hard work (with a therapist.) Often departing from the cerebral and rationalistic bent of Freudian discourse for a mystical, Jungian tone more compatible with New Age spirituality, Peck writes of psychotherapy as an exercise in "love" and "spiritual growth," asserts that "our unconscious is God" and affirms his belief in miracles, reincarnation and telepathy. Peck's synthesis of such clashing elements (he even throws in a little thermodynamics) is held together by a warm and lucid discussion of psychiatric principles and moving accounts of his own patients' struggles and breakthroughs. Harmonizing psychoanalysis and spirituality, Christ and Buddha, Calvinist work ethic and interminable talking cures, this book is a touchstone of our contemporary religio-therapeutic culture.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul

In 2000, Starbuck's founder and CEO Schultz (Pour Your Heart into It) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz-feeling that the soul of his brand was at risk-returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.

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StrengthsFinder 2.0

Do you have the opportunity to do what you do best every day?

Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.

Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.

AVAILABLE EXCLUSIVELY IN STRENGTHSFINDER 2.0

(using the unique access code included with each book)

* A new and upgraded edition of the StrengthsFinder assessment

* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

* A more customized version of your top five theme report

* 50 Ideas for Action (10 strategies for building on each of your top five themes)

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Crossing the Chasm

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. --This text refers to an out of print or unavailable edition of this title.

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How the Mind Works

MIT's Pinker, who received considerable acclaim for The Language Instinct (LJ 2/1/94), turns his attention to how the mind functions and how and why it evolved as it did. The author relies primarily on the computational theory of mind and the theory of the natural selection of replicators to explain how the mind perceives, reasons, interacts socially, experiences varied emotions, creates, and philosophizes. Drawing upon theory and research from a variety of disciplines (most notably cognitive science and evolutionary biology) and using the principle of "reverse-engineering," Pinker speculates on what the mind was designed to do and how it has evolved into a system of "psychological faculties or mental modules." His latest book is extraordinarily ambitious, often complex, occasionally tedious, frequently entertaining, and consistently challenging.

Why do fools fall in love? Why does a man's annual salary, on average, increase $600 with each inch of his height? When a crack dealer guns down a rival, how is he just like Alexander Hamilton, whose face is on the ten-dollar bill? How do optical illusions function as windows on the human soul? Cheerful, cheeky, occasionally outrageous MIT psychologist Steven Pinker answers all of the above and more in his marvelously fun, awesomely informative survey of modern brain science. Pinker argues that Darwin plus canny computer programs are the key to understanding ourselves--but he also throws in apt references to Star Trek, Star Wars, The Far Side, history, literature, W. C. Fields, Mozart, Marilyn Monroe, surrealism, experimental psychology, and Moulay Ismail the Bloodthirsty and his 888 children. If How the Mind Works were a rock show, tickets would be scalped for $100. This book deserved its spot as Number One on bestseller lists. It belongs on a short shelf alongside such classics as Darwin's Dangerous Idea: Evolution and the Meanings of Life, by Daniel C. Dennett, and The Moral Animal: Why We Are the Way We Are: The New Science of Evolutionary Psychology, by Robert Wright. Pinker's startling ideas pop out as dramatically as those hidden pictures in a Magic Eye 3D stereogram poster, which he also explains in brilliantly lucid prose.

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The Social Animal: The Hidden Sources of Love, Character, and Achievement

New York Times columnist Brooks (Bobos in Paradise) raids Malcolm Gladwell's pop psychology turf in a wobbly treatise on brain science, human nature, and public policy. Essentially a satirical novel interleaved with disquisitions on mirror neurons and behavioral economics, the narrative chronicles the life cycle of a fictional couple—Harold, a historian working at a think tank, and Erica, a Chinese-Chicana cable-TV executive—as a case study of the nonrational roots of social behaviors, from mating and shopping to voting. Their story lets Brooks mock the affluent and trendy while advancing soft neoconservative themes: that genetically ingrained emotions and biases trump reason; that social problems require cultural remedies (charter schools, not welfare payments); that the class divide is about intelligence, deportment, and taste, not money or power. Brooks is an engaging guide to the "cognitive revolution" in psychology, but what he shows us amounts mainly to restating platitudes. (Women like men with money, we learn, while men like women with breasts.) His attempt to inflate recent research on neural mechanisms into a grand worldview yields little except buzz concepts—"society is a layering of networks"—no more persuasive than the rationalist dogmas he derides.

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The Six Pillars of Self-Esteem: The Definitive Work on Self-Esteem by the Leading Pioneer in the Field

Nathaniel Branden's book is the culmination of a lifetime of clinical practice and study, already hailed in its hardcover edition as a classic and the most significant work on the topic. Immense in scope and vision and filled with insight into human motivation and behavior, The Six Pillars Of Self-Esteem is essential reading for anyone with a personal or professional interest in self-esteem. The book demonstrates compellingly why self-esteem is basic to psychological health, achievement, personal happiness, and positive relationships. Branden introduces the six pillars-six action-based practices for daily living that provide the foundation for self-esteem-and explores the central importance of self-esteem in five areas: the workplace, parenting, education, psychotherapy, and the culture at large. The work provides concrete guidelines for teachers, parents, managers, and therapists who are responsible for developing the self-esteem of others. And it shows why-in today's chaotic and competitive world-self-esteem is fundamental to our personal and professional power.

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Aftershock: The Next Economy and America's Future

Reich (Supercapitalism), secretary of labor under Bill Clinton and former economic adviser to President Obama, argues that Obama's stimulus package will not catalyze real recovery because it fails to address 40 years of increasing income inequality. The lessons are in the roots of and responses to the Great Depression, according to Reich, who compares the speculation frenzies of the 1920s–1930s with present-day ones, while showing how Keynesian forerunners like FDR's Federal Reserve Board chair, Marriner Eccles, diagnosed wealth disparity as the leading stress leading up to the Depression. By contrast, sharing the gains of an expanding economy with the middle class brought unprecedented prosperity in the postwar decades, as the majority of workers earned enough to buy what they produced. Despite occasional muddled analyses (of the offshoring of industrial production in the 1990s, for example), Reich's thesis is well argued and frighteningly plausible: without a return to the "basic bargain" (that workers are also consumers), the "aftershock" of the Great Recession includes long-term high unemployment and a political backlash--a crisis, he notes with a sort of grim optimism, that just might be painful enough to encourage necessary structural reforms.

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The Book of Awesome

In this adaptation of his blog www.1000awesomethings.com, Pasricha celebrates the simple pleasures of everyday living. Focusing on both tangible pleasures and simple experiences, Pasricha provides a contemporary take on everyday inspiration that skips the typical Chicken Soup for the Soul fare: "When you push the button for the elevator and it's already there," ("Ding!"); "When the boss goes out of town" ("Who's up for a three-hour lunch?"); "Peeling that thin plastic film off new electronics" ("Welcome to the world, remote control"). Other items get more substantial discussions, including the other side of the pillow, old playground equipment, hotel lobby bathrooms, the last day of school, and the five-second rule. Though tongue-in-cheek, Pasricha emerges a committed but inviting optimist, combating life's unending stream of bad news by identifying opportunities to "share a universal high five with humanity." Readers looking for simple, unsentimental pick-me-ups should find this happy browsing.

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Business Model Generation - A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

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Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America [Hardcover]

Ehrenreich (Nickel and Dimed) delivers a trenchant look into the burgeoning business of positive thinking. A bout with breast cancer puts the author face to face with this new breed of frenetic positive thinking promoted by everyone from scientists to gurus and activists. Chided for her anger and distress by doctors and fellow cancer patients and survivors, Ehrenreich explores the insistence upon optimism as a cultural and national trait, discovering its symbiotic relationship with American capitalism and how poverty, obesity, unemployment and relationship problems are being marketed as obstacles that can be overcome with the right (read: positive) mindset. Building on Max Weber's insights into the relationship between Calvinism and capitalism, Ehrenreich sees the dark roots of positive thinking emerging from 19th-century religious movements. Mary Baker Eddy, William James and Norman Vincent Peale paved the path for today's secular $9.6 billion self-improvement industry and positive psychology institutes. The author concludes by suggesting that the bungled invasion of Iraq and current economic mess may be intricately tied to this reckless national penchant for self-delusion and a lack of anxious vigilance, necessary to societal survival.

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Moonwalking with Einstein: The Art and Science of Remembering Everything

If you sometimes can't remember where you put your car keys or, like Foer, the car itself, don't panic. You're not alone, and you can do something about it. In this intriguing look at the nature of memory, Foer reassures us that we don't need to acquire a better memory; we just need to use the one we have more effectively. Foer introduces us to people whose memories are both astonishing, like the man who could memorize 1,528 random digits in order, and frightening, such as a man with such an extreme case of amnesia that he doesn't know his own age and can't remember that he has a memory problem. He explores various ways in which we test our memories, such as the extensive training British cabbies must undergo. He also discusses ways we can train ourselves to have better memories, like the PAO system, in which, for example, every card in a deck is associated with an image of a specific person, action, or object. An engaging, informative, and for the forgetful, encouraging book.

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How to Read Literature Like a Professor: A Lively and Entertaining Guide to Reading Between the Lines

What does it mean when a fictional hero takes a journey?. Shares a meal? Gets drenched in a sudden rain shower? Often, there is much more going on in a novel or poem than is readily visible on the surface—a symbol, maybe, that remains elusive, or an unexpected twist on a character—and there's that sneaking suspicion that the deeper meaning of a literary text keeps escaping you.

In this practical and amusing guide to literature, Thomas C. Foster shows how easy and gratifying it is to unlock those hidden truths, and to discover a world where a road leads to a quest; a shared meal may signify a communion; and rain, whether cleansing or destructive, is never just rain. Ranging from major themes to literary models, narrative devices, and form, How to Read Literature Like a Professor is the perfect companion for making your reading experience more enriching, satisfying, and fun.

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Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson

This true story about the love between a spiritual mentor and his pupil has soared to the bestseller list for many reasons. For starters: it reminds us of the affection and gratitude that many of us still feel for the significant mentors of our past. It also plays out a fantasy many of us have entertained: what would it be like to look those people up again, tell them how much they meant to us, maybe even resume the mentorship? Plus, we meet Morrie Schwartz--a one of a kind professor, whom the author describes as looking like a cross between a biblical prophet and Christmas elf. And finally we are privy to intimate moments of Morrie's final days as he lies dying from a terminal illness. Even on his deathbed, this twinkling-eyed mensch manages to teach us all about living robustly and fully. Kudos to author and acclaimed sports columnist Mitch Albom for telling this universally touching story with such grace and humility.

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The Total Money Makeover: A Proven Plan for Financial Fitness

Radio talk-show host and bestselling author Ramsey (Financial Peace) is less a financial analyst and more of a preacher, which explains both his popularity and the appeal of this book, which just might gain a wide audience. The bedrock of his system is simple: work hard, pay what you owe and stay out of debt. His main commandment is "Pay cash." He first exhorts the reader to take "baby steps," which are designed to build on each other: first, save $1,000 as an emergency fund; then, pay off all debts from smallest to largest; save a larger three-to-six-month emergency fund; finally, start to save for college and pay off your home mortgage. Ramsey understands the difficulty in putting these steps into action, and therefore packs his book with personal testimonials from everyday people who have used his system and have become debt free, with obvious struggles. The key is what Ramsey calls "Gazelle intensity," which is to live a financial life the way a gazelle saves itself from an attacking cheetah-"outmaneuver the enemy and run for your life." While Ramsey provides some helpful charts and graphs so readers can keep track of their efforts to follow his steps, the strength of this book is that it is a straightforward motivational tool. He provides the brutally direct truth about the hard work it takes to become free of debt, and his directness is a great part of the book's charm.

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Flow: The Psychology of Optimal Experience

You have heard about how a musician loses herself in her music, how a painter becomes one with the process of painting. In work, sport, conversation or hobby, you have experienced, yourself, the suspension of time, the freedom of complete absorption in activity. This is "flow," an experience that is at once demanding and rewarding--an experience that Mihaly Csikszentmihalyi demonstrates is one of the most enjoyable and valuable experiences a person can have. The exhaustive case studies, controlled experiments and innumerable references to historical figures, philosophers and scientists through the ages prove Csikszentmihalyi's point that flow is a singularly productive and desirable state. But the implications for its application to society are what make the book revolutionary.

Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

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